The State of Search Marketing 2016 [Infographic]

The State of Search Marketing 2016 [Infographic] Google recently announced that it handles at least 2 Trillion searches a year. This equates...

The State of Search Marketing 2016 [Infographic]



Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

Infographic courtesy of JBH marketingSmart Insights and Similarweb.
Key Takeaways:

1. Last year, mobile generated more traffic than desktop search on both Google and Yahoo, with Bing also upping its share. However, SimilarWeb has found that visit duration among mobile users is actually decreasing.

Furthermore, the way in which mobile users access search information immediately while on-the-go means they spend less time browsing results, visit fewer pages and bounce more frequently than those on desktop do.

2. Several brands and businesses are determined to achieve a prominent SERP position by getting their pages to rank organically. But according to MozCast, there are a number of other ways to appear prominently on SERP, the most prevalent of which include: AdWords, Reviews and images.

3. Due to the rise in mobile search traffic and to create a more seamless experience across all devices, Google removed text ads from the right hand side of the SERPs. But what impact has it had on non-brand ad traffic? Well, MerkleInc analysis shows top-of-the-page ads are driving a higher share of clicks, whereas bottom-of-the-page ads are driving more impressions. However, CPCs have remained constant throughout.

COMMENTS

Name

culture,2,Digital,7,Entertainment,1,Games,2,Infographic,784,Marketing,770,News,13,Social networks,732,Technology,10,
ltr
item
Good news 4 you online: The State of Search Marketing 2016 [Infographic]
The State of Search Marketing 2016 [Infographic]
https://2.bp.blogspot.com/-brHTYdz6MbQ/V5fUPrMzmcI/AAAAAAAAFUY/GunqBz37Yu06tBQpdF13JD692N_GVRaaACLcB/s400/search-marketing-in-2016-infographic.png
https://2.bp.blogspot.com/-brHTYdz6MbQ/V5fUPrMzmcI/AAAAAAAAFUY/GunqBz37Yu06tBQpdF13JD692N_GVRaaACLcB/s72-c/search-marketing-in-2016-infographic.png
Good news 4 you online
http://www.goodnews4youonline.com/2016/07/the-state-of-search-marketing-2016.html
http://www.goodnews4youonline.com/
http://www.goodnews4youonline.com/
http://www.goodnews4youonline.com/2016/07/the-state-of-search-marketing-2016.html
true
8341135972069603598
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy