Facebook, Twitter, LinkedIn, Pinterest Automation: How to Schedule and Loop Social Media Posts for Free
Social media websites are hands the easiest and one of the best means to reach millions of people. With a click of few buttons, you can present your products and services to hundreds of thousands of potential customers, in a matter of seconds. Secondly, social media websites help you maintain a constant connection with your followers thus helping you win their trust, which holds core importance in the growth of businesses these days.
Despite these countless benefits, social media marketing has certain limitations as well. The biggest one, which we will also be discussing here, is the amount of time it takes to update your social media posts on a regular basis.
Regular updating of content on social media accounts helps you:
• Keep the interest of your followers alive
• Share updated information regarding your products/services, new deals, promotions etc.
• Urge your followers to share their views on the posts thus helping you expand
Though this method is productive, it isn’t readily feasible for businesses to spend time updating their social media posts. This is because there are multiple social media websites (each equally beneficial for your business), and you need to regularly post different content on different websites. For instance, you cannot upload same content Facebook, Twitter, and Instagram. So, designing content as per a websites’ need will consume a lot of your time.
This is where Social Media Schedulers can come handy!
Video courtesy of: Sandra Clayton of Conversion Minded.
Schedulers to Loop your Social Media PostsMultiple tools are present in the market to help you schedule your social media posts. Software like Hootsuite and SproutSocial help you write posts, upload pictures, and share links to your social media accounts, on an intermittent basis. But, these schedulers cost you a good fortune which your startup might not be able to afford at the moment. In such a situation, you must be looking for ways with which you can schedule social media posts for free! Well, there is one way and in this article we are going to share it with you in detail.
The process of looping your social media posts, for free, is extremely easy. For the purpose, all you need to do is:
Just these simple steps and you are done! You will need to connect all these accounts with your social media pages for the desired results. Read further to learn about the process in detail.
Use Google Calendar to Schedule the Timings of your Posts
Your Google Account is crucial for the purpose of looping the posts. After logging into your account, click the Google Apps button on the top right side and open Google Calendar or use this direct link calendar.google.com/calendar. Here you will update/set the date and time for each individual post. Your social media posts will automatically upload on the respective websites in accordance with the information given here. However, to make the procedure work, you will need to Google account on IFTTT along with other accounts.
The process which ensues this whole proceeding is as follows:
Note: If you want IFTTT automation to work smoothly, make sure you've just one main Calendar on your My Calendars tab. If you've more than one Calendars then it's difficult for IFTTT to pick the main one as IFTTT currently supports just one Calendar per account.
• Open the Google Calendar from the Google Account
• Keeping in view the date and time when you wish to upload a post, click on the box to continue further processing. Once you click the box, a popup window will open asking you to give the Event a name.
• This popup window will have the this will be the name of your event. And beneath title you'll see the date box of your post/event, whereas you need to exercise care while filling in the because this information will further trigger the IFTTT recipe for the desired post. So, for IFTTT to take upload a correct post at the right time, write correct information in Title section and use proper Hashtag as well. Let's say you want to share an update to Twitter, you'll name the event something like . And for Facebook you'll name the event something like this: . And if you want to update same post on multiple networks you'll name the event something like this .
• When you have input the correct information in section on desired date and time, click the button at the bottom of the popup window to introduce further changes.
• At the top of the Edit Event screen, you will see the title which should have our main trigger keyword i.e. #Twitter, #Facebook, #LinkedIn or #Pinterest. You can change it from here at any time you want.