Wyze launches $49.99 outdoor smart home camera, undercutting competitors on price



(Wyze Photos)

Wyze Labs will launch its first outdoor camera, meeting demand for its most-requested product since the Seattle company launched three years ago.

The Wyze Cam Outdoor is the company’s first 100% wire-free and weather-resistant camera. The 1080p HD video device has yard-illuminating night vision, two-way audio, a built-in battery with 3-to-6 months of life with normal use, and an offline travel mode. It costs $49.99 with a base station, or $39.99 for individual cameras.

Wyze opened an early access launch for the camera Tuesday morning.

Founded in 2017, Wyze gained popularity with its low-cost, $19.99 smart home security camera. It has expanded since then, selling everything from scales to lightbulbs to activity trackers. Wyze has a community of more than 3.5 million users.

Other similar outdoor smart home cameras sell for upwards of $200. Google’s Nest Cam Outdoor is priced at $149; Blink’s XT2 model goes for $99; and TP-Link’s Kasa model sells for $79.

Wyze raised $10 million in May to improve the back-end technology embedded in the company’s products and roll out new devices such as the outdoor camera.

Wyze has suffered from supply chain disruptions and reduced shipping speeds due to the global pandemic.

As the COVID-19 outbreak began, the startup launched a “Wyze in Response” program, using its supply chain expertise to source no-touch thermometers and face masks for customers. It donated masks to Washington state hospitals and gave free cameras to small business owners, and also built specialized firmware that turned its Wyze Cam into a webcam, since webcams were mostly sold out.

Amazon veterans Yun Zhang, Elana Fishman, Dongsheng Song, and Dave Crosby founded Wyze. The company employs 90 people and has raised more than $30 million to date.






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