H.266 Codec Will Reduce 4K Video Size By Half Without Any Compromise On Quality / Digital Information World

While we now live in the streaming world where the amount of data to stream a high-quality video has always been a major concern for many users with data cap out there, new developments in the H.266/VVC codec by the Fraunhofer Henrich Hertz Institiute (FHHI) is going to make life easier.

In the new codec, the data required to stream a 4k video will fall to 50% without any compromise on quality.

Going by Tom Hardware’s report, as H.266 Versatile Video Coding (VVC) has been announced this week, its comparison with the existing H.265 codec will make any jaw drop. To take an example of a 90-minute 4K video, previously H.265 was expected to consume 10GB data but now with re-encoded H.266, only 5GB data will be consumed.

FHHI has had a bigger collaboration with Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony together to make H.266 a possibility. And just when you think data saving alone is not enough to keep you entertained, the new codec is also beneficial to enjoy the content that varies in quality from SD to 8K and also supports HDR and omnidirectional 360-degree videos.

According to the head of the Video Coding Systems group at Fraunhofer HHI and editor of the standard specification of H.266/VVC – Benjamin Bross, it took three years for the company to bring in this instrumental update because of how the making involved a quantum leap in coding efficiency. Besides that, they have made H.266/VVC in such a way that users will find it more useful for a number of applications which may also relate to transmission or storage of videos.

FHHI will go for FRAND principle (i.e., fair, reasonable, and non-discriminatory) by offering a uniform and transparent licensing for the usage of standard essential patents related to H.266/VVC.

Nevertheless, soon video streaming services would be very much interested to adopt H.266 and make users enjoy high-quality video without worrying much about the data consumption factor.

Read next: Don’t Touch My Stuff: Tech Couples Consider Off-Limits to Partners

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