TikTok recently launched its new Business platform. According to TikTok, the new offering would provide business users with a wide variety of case studies and emphasize on the need of making TikTok’s instead of Ads for marketing.
https://www.sharethelinks.com/2020/07/04/tiktok-highlights-unique-marketing-opportunities-for-brands-digital-information-world/
However, the new feature lacks a lot of tools to enhance the business user’s creativity. Yes, there is the Creator Marketplace for influencer marketing and the self-serve ad platform for a few advertisers. But the overall offering of the Business platform is not actionable enough for the broad community of marketers.
TikTok says that they are offering brands with a range of opportunities to connect with the users. In the graphics below, check out the advice by TikTok on how brands can make the most use of the ‘distinctive TikTok.’
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