Google is adding new customizations for retailers to control how their products are displayed in the Search results / Digital Information World

Google is adding new options for the retailers so that they can have more control over their product’s information in the search results through utilizing robots meta tags and an HTML attribute.

Through these methods, retailers can choose and make customizations in how their product’s display appears in search results. Many retailers already use schema.org markup or Google Merchant Center to make certain specifications in their product’s display in Google Search results, but there are chances of Google to start displaying other on-page content that it may find through regular crawling through the Robots.txt files. That is why robot meta tags are useful as they give some interesting controls and customization options to the retailers about how their products appear in the search results and how much product data and information can be controlled from displaying.

The first way is that retailers can now utilize the ‘nonsnippet’ robots meta tag on product pages to prevent the snippets of their products from displaying on Google in the search results. This meta tag will remove all the search snippets which might contain images, text, or any further information that the retailer does not want to display. This will remove the page from free listing too.

Secondly, retailers can use the ‘max-snippet:[number]’ robots meta tag to set a maximum snippet length that can be displayed on the page with search results. If the structured data is greater in length than what the retailer has set, that page will be removed from free listing experiences.

Then, with the ‘max-image-preview:[setting]’ robots meta tag, retailers can customize and set the maximum image size that will appear in their search snippets. The retailer can choose from ‘none’ to ‘standard’ to ‘large’ sizes of image preview to be displayed for images on the page.

Then, with the help of the ‘data-nosnippet’ HTML attribute, retailers can now choose a specific part of the content from appearing in the search snippet. However, this attribute cannot be used for any information regarding the product’s price, availability, ratings, or the product’s image, otherwise, it will remove the page from any free listing experiences.

These are some pretty interesting controls that can let the retailers practically do whatever they can with their products’ search snippets on Google search. However, the important thing to note is that these attributes or robots meta tags will not apply if the retailer has already used the markup by schema.org or product data submitted through Google Merchant Center. So, retailers have to remove any schema.org markup first before the new attribute and meta tags become active.

While, on the other hand, Google Merchant Center provides its own opt-out options for products to prevent from appearing on Google. These display restrictions will not hamper the page ranking in search results.

Read next: 2020 Search Engine Market Share: Google Leads by a Huge Margin!

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https://www.sharethelinks.com/2020/08/26/google-is-adding-new-customizations-for-retailers-to-control-how-their-products-are-displayed-in-the-search-results-digital-information-world/

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