Snapchat’s Smartphone App On Android and iOS Recorded Nearly 28.5 New Million Downloads During August 2020 / Digital Information World
According to the app store intelligence firm Sensor Tower’s findings, Snapchat downloads increased 29% year-over-year in August of this year. In comparison, Snapchat downloads were up 9% year-over-year in July 2020. Although it is not clear what combination of trends or updates may have shaped the download data of Snapchat over August, one significant area of interest in the social media applications space has been the ongoing news about a possible TikTok ban in the United States. News coverage of the TikTok ban in the United States had a significant impact on the top charts of app stores during the past few weeks. In August, several TikTok rivals such as Byte, Triller, Dubsmash, and Likee recorded significant increases in weekly active users in the United States.
But it is difficult to pinpoint how larger TikTok competitors such as Facebook’s Instagram and Snapchat were impacted by news coverage of the TikTok ban. Broader social media applications such as Facebook, Instagram, and Snapchat tend to continuously grow on a month-over-month basis. Furthermore, these apps also regularly add new features that could directly impact downloads as well as usage.
Although Snapchat is not a direct TikTok rival, it has also been working to attract the same young demographic that currently favors TikTok. Recently, Snapchat started testing a new feature that allows users to set their snaps to music. The app has also been benefiting from a prominent position on Apple App Store since Snapchat is currently features in an editorially curated ‘New to iPhone?’ list of app suggestions on the App homepage of Apple App Store.
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